Case Study: Sightly achieves 5x faster search response times with Google Cloud and Elastic

Sightly reduces costs by 50% and speeds search 5x with Apigee

Sightly, an ad-tech company, needed to process massive volumes of data from news and social media to provide real-time advertising insights for its AI-powered Brand Mentality platform. Their challenge was achieving fast, consistent query speeds at a massive scale. To solve this, they worked with vendor Apigee and built a new search layer using Elasticsearch running on Elastic Cloud, integrated with Google Cloud services like Dataflow for data ingestion.

The solution implemented by Apigee and Google Cloud led to a 50% reduction in costs and made search query response times five times faster. Dataflow pipelines now efficiently ingest millions of data points daily. This scalable architecture also allowed Sightly to quickly achieve SOC 2 compliance and provided a foundation for new generative AI features, giving their clients a critical competitive advantage.

Sightly