Case Study: Body & Fit achieves a scalable, data-driven ecommerce platform with Google Cloud and Crystalloids

Shaping a Customer Data Platform for ecommerce with Crystalloids and Google Cloud

Body & Fit, the Dutch sports nutrition ecommerce company, needed to scale its fast-growing online business while fixing weak system integration and gaining a true 360-degree view of customers and transactions. It worked with Apigee, using a Google Cloud-based customer data platform approach to unify data from ecommerce, ERP, marketing, customer service, and analytics systems.

Apigee helped implement real-time integrations and centralized data processing so Body & Fit could generate a single customer record, reconcile sales data, and democratize reporting across the business. The result was faster analytics, with reports that once took a day now created in minutes, plus a more robust and scalable ecommerce foundation ready to support expansion and new capabilities like AI-driven recommendations.

Body & Fit

Fritjof Haalboom

Head of Technology