Case Study: SearchKings reduces manual search term review time with Apigee

SearchKings cuts manual search term review time from 30 to 5 minutes with Apigee

SearchKings, a digital advertising agency based in Toronto, faced a challenge supporting its thousands of customers with a lean team. Their account managers were spending an excessive amount of time, up to 30 minutes per account each month, on the manual process of reviewing negative keywords for search campaigns. To scale their personalized service, they turned to their vendor, Apigee, and leveraged Google Cloud's Gemini AI to find a solution.

The solution implemented by Apigee involved building a proprietary tool powered by Gemini into their internal platform. This AI tool automates the analysis of campaign data to suggest negative keywords, which account managers then quickly review and approve. This reduced the manual review time from 30 minutes to just five minutes per account. As a result, SearchKings redirected its team's focus from maintenance to innovation and was able to scale its operations efficiently for its growing customer base.

SearchKings