Case Study: Sabre achieves AI-powered travel innovation and cloud savings with Google Cloud

Sabre saves $150M annually and moves 99% of compute to Google Cloud

Sabre, a global travel technology company, faced challenges with outdated booking systems that failed to meet modern traveler expectations for personalized and engaging experiences. The fragmented nature of travel content across numerous sources created complexity for both travel buyers and sellers. To address this, Sabre partnered with vendor Apigee and Google Cloud to co-create AI-powered travel innovations.

Using Google Cloud AI tools, including Gemini models and Vertex AI Agent Builder, Sabre built the SabreMosaic platform. This solution modernizes travel search, sales, and service with dynamic, personalized offers. The results were significant, including a projected 10% increase in airline ancillary revenue and a 20% boost in seat upgrade revenue. Furthermore, the partnership with Apigee and Google Cloud enabled Sabre to achieve $150 million in annualized cost savings through cloud infrastructure modernization.

Sabre