Case Study: Infogroup Targeting Solutions powers real-time data delivery with Apigee APIs

Infogroup Powering a real-time data platform with flexible, intuitive APIs

Infogroup, a company that manages over 25 billion consumer and business records, faced the challenge of moving away from outdated data delivery methods like tapes and DVDs. They needed to provide their active developer community with real-time data for location-specific applications. To meet this need for quick and accurate information, they turned to Apigee to help modernize their API strategy.

Apigee provided the platform Infogroup used to create a flexible, intuitive API solution. This included developing a SOAP wrapper for their new RESTful APIs, ensuring all client needs were met. As a result, Infogroup can now provide real-time data updates, allowing clients to access only the specific information they need and immediately adapt their applications with the latest data, such as a restaurant closure. Apigee helped Infogroup stay ahead of the API curve and solidify data delivery as a core service.

Infogroup Targeting Solutions