Case Study: FairPrice Group improves shopping experiences with Google Cloud AI and Gemini

FairPrice Group reduces ad creation time 10x with Apigee

FairPrice Group, a major retail cooperative in Singapore, sought to transform its customer shopping experience and internal operations with artificial intelligence. They partnered with vendor Apigee's parent company, Google Cloud, utilizing its agentic AI platform and products like the Gemini API and Google ADK to create intelligent, conversational assistants.

The solution implemented by Google Cloud involved deploying a suite of AI agents for both customers and employees. This included in-cart shopping assistants, inventory search agents, and custom tools for automated ad creation. The results were significant, with Google Cloud helping achieve up to an 18% click-through rate for product recommendations, reducing ad creation time by 10x, and cutting associated costs by up to 100x.

FairPrice Group