Case Study: EVERSANA accelerates pharma marketing with Google Cloud and Apigee

EVERSANA creates AI marketing campaigns in 30 minutes with Apigee

EVERSANA, a commercialization company for the pharmaceutical and life sciences industry, faced the challenge of lengthy and complex marketing campaigns that took weeks or months to develop while navigating strict regulatory compliance. To revolutionize this process, they partnered with vendor Apigee and Google Cloud to build a new AI-powered platform.

The solution implemented by Apigee and Google Cloud was the industry's first "AI Agency" platform, utilizing specialized AI agents for strategy, planning, and content creation. This resulted in the ability to develop complete, compliant marketing campaigns from concept to broadcast-ready content in just 30 minutes. The platform is 80% AI-powered with 20% human oversight, deploying three master AI agents to fundamentally transform pharmaceutical marketing.

EVERSANA