Case Study: Etsy boosts personalized shopping and discovery with Google Cloud AI

Etsy boosts SEO visits 5% with Apigee

Etsy, a global online marketplace for unique and handmade goods, faced the challenge of scaling its human-centered shopping experience for nearly 90 million buyers amidst an inventory of over 130 million items from 5 million sellers. Their goal was to better understand their vast inventory, customer intent, and individual buyers to create more personalized connections. To achieve this, they partnered with vendor Apigee and leveraged Google Cloud's AI technologies, including Vertex AI, BigQuery, Dataflow, and Gemini models.

The solution implemented by Apigee and Google Cloud involved using generative AI for "algotorial curation," which amplified human-created product collections. This approach increased the number of listings per theme by 80 times. Furthermore, the use of Gemini models improved SEO by generating better alt text for listings, resulting in a 5% increase in SEO-driven visits and a 3% lift in conversions. Apigee's technology helped Etsy enrich its data to deeply understand its inventory's distinctive characteristics and deliver nearly 90 million personalized shopping experiences.

Etsy