Apigee
105 Case Studies
Case Study: Telegraph Media Group achieves faster audience insights and advertising performance with Google Cloud Platform
A Apigee Case Study
Delivering the future of news today
Telegraph Media Group, the publisher behind The Telegraph, needed a faster way to understand audience behavior and improve engagement and advertising performance across its growing digital channels. Using Apigee, the company sought real-time, actionable insights from large volumes of clickstream, advertising, and third-party data to support editorial, marketing, and subscription decisions.
Apigee helped Telegraph Media Group unify data into a single analytics environment and enable faster, more scalable reporting and audience segmentation. The result was major efficiency gains: daily advertising campaign data processing dropped from 2.5 hours to 8 minutes, and the company could process up to 4TB of data in under a minute, giving teams near real-time feedback to optimize content and campaigns.
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Telegraph Media Group
Toby Wright
Chief Technology Officer