Case Study: Leanplum achieves greater customer engagement with Apigee

Building a platform for mobile enterprises to increase customer engagement

Leanplum, a San Francisco-based mobile marketing platform, wanted a cost-effective cloud environment that could scale on demand and provide strong analytics so its engineers could focus on product innovation instead of infrastructure management. To support its growing platform and customer engagement tools, Leanplum turned to Apigee for a solution that could help power messaging, personalization, and real-time insights.

Apigee implemented a cloud-based integration and API approach that enabled Leanplum to deliver push notifications, email, in-app messaging, and analytics across its platform. The result was a more scalable, data-driven service that helped Leanplum improve customer engagement and retention, including measurable gains such as a 20% lift in app retention and a 182% increase in push notification opt-ins for one customer.

Leanplum

Vassil Lunchev

Software Engineer