Case Study: ARD achieves doubled video views with Apigee

Building a digital-first public broadcasting service with Google Cloud

ARD, Germany’s public-service broadcaster network, needed to modernize its aging monolithic video platform to keep up with changing media consumption and deliver a more personalized, digital-first experience. Working with **Apigee** and Google Cloud, ARD sought a scalable way to improve its Mediathek service across devices while reducing time to market.

**Apigee** helped ARD implement an API-centered, cloud-native architecture on Google Kubernetes Engine with managed services for content delivery and user management. The results were significant: annual views on ARD Mediathek doubled from 50 million to 100 million, average session time grew from 20 to 50 minutes, and ARD cut release cycles from three months to one production release per day.

ARD Logistics

Malte Blumberg

Chief Technology Officer