Case Study: PRISA achieves faster, more insightful analytics and higher user engagement with Google Cloud and Apigee

Breaking news and driving engagement with better analytics

PRISA, the Spanish media group behind EL PAIS, needed a way to move faster in a declining print market while gaining better insight into audience behavior and improving digital engagement. The challenge was to replace manual, ad hoc data operations with a scalable analytics approach, using tools such as BigQuery and related cloud services.

Apigee helped PRISA build a modern, high-performance data and analytics platform that centralized information, automated workflows, and enabled richer reporting and machine-learning-driven insights. The result was a more efficient, data-driven operation: development time for new projects dropped from four to six weeks to three to five days, reports were delivered 27% faster, and readers saw more relevant homepage content and better-moderated comments.

PRISA

Jose Manuel Meroño

Data Strategy Manager