Case Study: MarketCheck expands to 1,000+ data file clients with Apigee API Management

Accelerating to new developer markets with API management

MarketCheck, an online data aggregator for industries like automotive, faced a challenge in scaling its business. While it successfully sold large data files to major enterprises, this model was too complex and resource-intensive for smaller startups and SMBs to adopt, limiting the company's potential customer base. To grow, MarketCheck needed a way to democratize access to its valuable data.

By implementing the Apigee API Management Platform from Google, MarketCheck transitioned to an API-first model. This solution provided a self-service portal, allowing developers of all sizes to easily access real-time data. For MarketCheck, Apigee streamlined onboarding, eliminated the need for customers to manage flat files, and provided valuable analytics. The results were significant: the vendor's customer base expanded from 100 to over 1,000, enabling a more agile, market-led approach to product development.

MarketCheck

Dan Campbell

Co-founder