Case Study: Praiz scales CRM integrations and eliminates downtime with Apideck

Praiz saves 2 developer roles and launches CRM integrations faster with Apideck

Praiz, an AI-powered CRM platform that extracts insights from video calls, faced the challenge of needing to build and maintain numerous native integrations with CRM systems like Salesforce and HubSpot. As an early-stage startup, they lacked the engineering resources to handle this wide technical scope and the ongoing maintenance burden of constantly updating APIs. They turned to the vendor Apideck and its Unified API to solve this problem.

By implementing Apideck's Unified API, Praiz gained a single integration point to dozens of CRM platforms. This solution saved them an estimated two full-time developer positions and resulted in zero downtime or performance issues despite increasing traffic. The measurable impact for Praiz was significant, allowing them to confidently promise new integrations to customers, turning integration breadth into a competitive advantage and enabling them to upgrade their Apideck plan within their first year due to high adoption.

Praiz