Case Study: Kikin cuts CAC by 50% with Apideck

Kikin cuts CAC by 50% with Apideck

Kikin, a UK-based fintech platform providing non-dilutive funding to sustainability-focused SMBs, faced the challenge of building direct integrations with customer accounting platforms like Xero and QuickBooks. Their lean engineering team found building these integrations in-house to be a significant lift, and a previous third-party provider began steering them toward unnecessary features and higher costs. This prompted their search for a new solution, leading them to the vendor Apideck.

By implementing Apideck's Unified Accounting API, Kikin was able to seamlessly connect with the accounting platforms used by over 95% of their customer base. This solution allowed them to keep the entire integration experience within their own product, eliminating user redirects. As a result, Kikin reduced its customer acquisition cost by approximately 50% and built a scalable foundation for future growth. Apideck provided a straightforward developer experience and responsive support, enabling Kikin to focus on its core mission.

Kikin