Case Study: CitizenM achieves global F&B automation and a 2% food cost decrease with Apicbase

CitizenM - Customer Case Study

CitizenM, the fast-growing hotel chain, needed a better way to manage F&B operations as it expanded across Europe, the United States, and Asia. As teams focused on guest experience, the company wanted to reduce admin, improve data accuracy, and gain clearer insight into purchasing, stock, and margins. It turned to Apicbase for F&B automation, including menu engineering, procurement, inventory management, sales analytics, accounting, and a barcode scanner app.

With Apicbase, CitizenM centralized and automated its F&B processes, giving HQ end-to-end visibility from procurement to sales while reducing stock-counting and manual work for hotel teams. The rollout was completed across 16 properties on 3 continents in under 7 months, with over 300 people trained, and the chain achieved a 2% food cost decrease. CitizenM also reported stronger staff engagement, clearer margin visibility, and better support for rapid global growth through Apicbase.

CitizenM

Tosca Eggenhuizen

Product Owner F&B Systems