Case Study: Suntory Global Spirits drives sales team engagement and Perfect Store execution with Apex Loyalty

Suntory Global Spirits boosts Perfect Store compliance with Apex Loyalty’s 94% SKU coverage

Suntory Global Spirits faced challenges in engaging its U.S. sales teams and ensuring consistent in-store execution across its retail outlets. Issues included inconsistent field execution, slow manual reporting, and a lack of real-time performance tracking, which hindered their "Perfect Store" ambitions. To address this, they partnered with Apex Loyalty to implement a solution using the Digital GEMBA app, a mobile-first engagement platform.

Apex Loyalty's solution was a gamified platform that used AI-powered image recognition to provide real-time field intelligence and track key performance indicators. This led to stronger sales team engagement through points and leaderboards, faster decision-making, and improved Perfect Store compliance. The platform also created a scalable foundation for a future global rollout, successfully turning field activities into measurable results for Suntory Global Spirits.

Suntory Global Spirits