Case Study: Royal Canin builds a connected loyalty ecosystem with Apex Loyalty

Royal Canin boosts customer retention by 47% with Apex Loyalty

Royal Canin needed to modernize its traditional pet care channel, which relied heavily on relationships with pet shops, veterinarians, and breeders. The brand faced challenges in scalably activating these partners, capturing consent-based pet owner data, and addressing growing product authenticity concerns. To tackle this, they partnered with vendor Apex Loyalty to implement the Royal Canin UP platform.

Apex Loyalty's solution created a connected digital ecosystem. The platform activated channel partners through a B2B loyalty program and used them to capture permission-based pet owner data for personalized engagement. It also introduced QR-based product authentication. The results included an 11% increase in incremental sales, a 47% rise in customer retention, stronger partner activation, and a secured foundation for a future B2C loyalty program.

Royal Canin