Case Study: PepsiCo achieves a secure, flexible, and easily configurable B2B loyalty program with Apex Loyalty

Pepsico - Customer Case Study

PepsiCo implemented a B2B loyalty program for liquor shops that covers Pepsi and other beverage and snack brands under its umbrella. Seeking a partner with deep loyalty and FMCG experience and a cloud-based solution, PepsiCo chose Apex Loyalty to provide a secure, flexible platform for its merchant-facing rewards program.

Apex Loyalty delivered a cloud-based loyalty platform that supports multi-brand B2B membership and makes campaign configuration fast and simple. As a result, PepsiCo gained stronger security, greater operational flexibility, and faster campaign turnaround—enabling quicker promotion launches and more efficient management of partner incentives.

PepsiCo