Case Study: PepsiCo boosts traditional trade sales and digital ordering with Apex Loyalty

PepsiCo boosts B2B e-commerce penetration 72% with Apex Loyalty

The customer, PepsiCo, faced the challenge of modernizing its engagement with hundreds of thousands of traditional retail stores across multiple fragmented European markets. PepsiCo needed a scalable solution to digitize ordering, deliver consistent promotions, and create a sustainable model for retailer engagement. The vendor, Apex Loyalty, provided its platform to power the PepsiConnect solution.

Apex Loyalty implemented a unified platform combining B2B loyalty and digital ordering. This solution rewarded retailers for purchases and engagement activities while providing a modern ordering experience. The results included a 13% increase in beverage sales, a 15% increase in snack sales, and a 72% increase in B2B e-commerce penetration across the traditional trade channel.

PepsiCo