Case Study: Honda achieves a 10,000+ member, 80% active rider community with Apex Loyalty

Honda - Customer Case Study

Honda wanted to grow engagement beyond its own owners by reaching non-Honda riders while creating a privileged community for Honda motorcycle users. Apex Loyalty built the Honda Riders Club platform to address this challenge, launching an inclusive membership program open to Honda riders, other-brand riders and the general public.

Apex Loyalty’s solution bundled e-commerce for Honda products, riding-class booking, motorcycle tours, a route planner, member social features and a travel partnership tool for hotels, plus exclusive campaigns and discounts. The Honda Riders Club now has more than 10,000 members with an 80% active user rate, showing strong reach, engagement and measurable impact from Apex Loyalty’s platform.

Honda