Case Study: Haleon achieves loyalty-powered pharmacy engagement and digital ordering with Apex Loyalty

Haleon launches PharmaConnect across 3 markets with Apex Loyalty

The customer, Haleon, faced the challenge of building a scalable eB2B model for pharmacy engagement. They needed to digitize ordering and partner activation across different markets while overcoming fragmented communication, manual processes, and limited field visibility. To address this, they partnered with the vendor Apex Loyalty to implement the PharmaConnect platform.

Apex Loyalty's solution was the PharmaConnect platform, which combined digital ordering, a loyalty program, learning content, and field execution visibility into one connected experience. This loyalty-powered infrastructure helped Haleon activate pharmacies, drive digital adoption, and improve engagement. The results included a rollout across three markets—Greece, Saudi Arabia, and the UAE—providing a unified and scalable system for pharmacies, wholesalers, and field teams.

Haleon