Case Study: Efesliyiz (Anadolu Efes B2B loyalty program) achieves up to 30% sales increase among enrolled stores with Apex Loyalty

Efesliyiz - Customer Case Study

Efesliyiz is a B2B loyalty and engagement program run for Anadolu Efes Breweries' sales channel of about 60,000 liquor stores (efesliyiz.biz). Facing a highly competitive market with high taxes and a shrinking market, the company’s primary challenge was to boost sales and strengthen relationships with its retail partners. Apex Loyalty was selected to run and support the program.

Apex Loyalty implemented a flexible loyalty platform that awards points for channel activities, enables rewards redemption, segments members, and delivers customised content and campaigns. As a result, Efesliyiz reports significant incremental sales and strengthened channel engagement, with up to a 30% increase in sales among stores enrolled in the program; the initiative has run successfully for over three years and will continue.

Efesliyiz