Case Study: Anadolu Efes boosts partner engagement and loyalty with Apex Loyalty

Anadolu Efes activates 80K+ sales points with Apex Loyalty

Anadolu Efes, a major beer and soft drink company and strategic partner of AB InBev, faced the challenge of strengthening engagement and loyalty across its extensive traditional trade network. They needed to increase digital participation, improve brand education, and provide more efficient channel activation tools for their retailers, distributors, and on-premise partners. To address this, they partnered with vendor Apex Loyalty to implement the Efesliyiz.Biz B2B loyalty and channel activation platform.

Apex Loyalty designed a comprehensive digital ecosystem that included gamification, educational modules, and a rewards program. The solution provided tailored experiences for different channel segments, unifying engagement, communication, and reporting. The results were significant, with over 80,000 active sales points integrated into the platform. The program generated over 51 billion platform views, achieved high education completion rates, and successfully digitized field activations through photo-based missions, leading to verifiable data and stronger partner relationships.

Anadolu Efes