Case Study: Abbott achieves award-winning diabetes community engagement with Apex Loyalty

Abbott - Customer Case Study

Abbott’s “Life is Valuable Club” was created to help people with diabetes in Turkey better manage their condition, targeting some 40,000 members amid rapidly rising national incidence. The online diabetes community platform was built for Abbott Turkey and is powered by Apex Loyalty to deliver continuous, multi-channel communication between patients and their care ecosystem.

Apex Loyalty implemented a full‑circle communication solution connecting patients, hospitals (doctors) and pharmacies, enabling peer interaction, diabetes information, home test result sharing with doctor alerts, pharmacy refill reminders and rewards campaigns. The program reached its membership goal, earned Abbott the 2014 Loyalty Award for Best Use of Communication, and demonstrated measurable impact through its 40,000‑member engagement and multi‑stakeholder integration driven by Apex Loyalty.

Abbott