Case Study: Duper achieves 60,000 signups with AP Collective

AP Collective drives 60K+ signups for AP Collective

AP Collective, a major social strategy game, faced the challenge of launching its new title, Duper, and building significant player awareness and community engagement from the ground up. The vendor, APC Collective, was enlisted to manage the entire launch campaign, from early teasers through to the game's go-live.

APC Collective implemented a comprehensive launch strategy that included teaser content, creator activations, and community onboarding. They focused the campaign messaging on the game's social proposition of negotiation and strategy rather than generic themes. This solution successfully drove over 10 million impressions and activated over 100 key opinion leaders, resulting in 60,000 signups, over 10,000 matches completed, and more than $600,000 in player revenue for AP Collective.

AP Collective