Case Study: Anichess Reaches #1 Crypto Mindshare with APC Collective

Anichess reaches #1 mindshare with APC Collective and drives 5M+ impressions

Anichess, a free-to-play strategy game developed by Animoca Brands, needed to expand awareness, strengthen its market position, and support major product and token milestones. To meet this challenge, they partnered with vendor APC Collective for a comprehensive distribution campaign.

APC Collective implemented a solution by developing and managing a coordinated campaign across creators, key opinion leaders (KOLs), and crypto-native communities. This strategy activated over 300 KOLs and 200 partner communities, generating over 5 million impressions and helping Anichess achieve the #1 position for crypto mindshare. The measurable impact also included driving significant product metrics, such as over 100,000 monthly active players and 500,000 matches played.

Anichess