Case Study: California Department of Public Health boosts COVID-19 vaccine awareness and uptake with APartnership

California Department of Public Health boosts vaccine campaign awareness to 61% with APartnership

The California Department of Public Health faced the monumental challenge of introducing new COVID-19 vaccines to a skeptical and weary public during the pandemic. They partnered with APartnership to develop a campaign that could overcome widespread uncertainty and instill belief in the vaccines as a path forward.

APartnership implemented the "Let’s Get to Immunity" campaign, which combined a data-driven infrastructure with a deep understanding of Californians' lived experiences. The campaign achieved 61% awareness and successfully shifted public perception, correlating with higher vaccination rates; among Asian Americans, the percentage of undecided individuals dropped significantly from 27% to 6%.

California Department of Public Health