Case Study: Apartment List's Tracking achieves stronger leasing economics with Apartment List

Apartment List's Tracking boosts lead-to-tour conversion 30% with Apartment List

The customer, Apartment List's Tracking (a national multifamily vacancy rate tracker), faced the challenge of a high-vacancy market where traditional leasing models were misaligned with outcomes. Operators were paying for exposure twice—through listing fees and revenue-losing concessions—while also missing qualified leads due to slow, manual follow-up processes that couldn't handle after-hours inquiries.

The vendor, Apartment List, implemented its Smart Platform, which includes pay-per-lease exposure through A-List Market and automated follow-up via A-List Nurture. This solution aligned marketing spend directly to signed leases and ensured leads were worked around the clock. Apartment List's platform helped one operator achieve a 25x ROI and another a 30x+ ROI, while also driving a 30% increase in lead-to-tour conversion and saving leasing teams an average of 42 hours per week per property.

Apartment List's Tracking (national Multifamily Vacancy Rate)