Case Study: Salt & Rocks Achieves Agile, Connected Operations with apaleo

Salt & Rocks wins with apaleo easy to connect interfaces

Salt & Rocks, a Hamburg-based owner-operator of boutique holiday properties in Germany’s North Sea region, needed a flexible way to manage multiple independent properties and digitalize operations across channels, staff communication, and guest services. As the company expanded from its first projects in 2019, it looked for a cloud-based core system that could support multi-property management and integrate seamlessly with the hospitality apps it wanted to use.

With apaleo as the central platform and PMS, Salt & Rocks connected tools such as RateDistributor by HotelNetSolutions, OnePageBooking, hotelkit, CODE2ORDER, happyhotel, and Datev Connector, while also using Traces by apaleo for task management. apaleo’s easy, fee-free interface integrations and open APIs helped the team streamline check-in, internal communication, and back-office processes, contributing to rising sales, above-average occupancy and rates, and a more efficient operating model with room for custom integrations like locking systems and store bookings.

Salt & Rocks

Marc O. Benkert

Chief Executive Officer