Case Study: mk | hotels cuts human-assisted calls by 50% with Plainview AI and Apaleo

mk | hotels cuts human-assisted calls by 50% and saves 70 hours with Apaleo

The customer, mk | hotels, a German operator of 13 unique properties, faced a high volume of repetitive front desk calls that reduced staff efficiency and caused missed booking opportunities. To address this challenge, they worked with vendor Apaleo and implemented the Plainview AI voice-assisted reservation system from the Apaleo Store.

The solution from Apaleo and Plainview AI automated real-time availability checks and bookings via SMS links, operating 24/7. This integration resulted in a 50% reduction in human-assisted calls and saved 70 hours of staff time in a single month. The revenue from new bookings in the first month alone more than covered the cost of implementation.

mk | hotels