Case Study: McDreams Hotels future-proofs its guest journey and scales automation with Apaleo

McDreams Hotels targets 100% growth in 5 years with Apaleo

McDreams Hotels, a German budget hotel operator, faced the challenge of needing a completely new, open API-first tech stack to support its ambitious growth plans and create a more automated, digital-first guest journey. Their old technology was limiting their capabilities in data management and future innovation. To overcome this, they adopted the open hospitality platform from vendor Apaleo.

The solution implemented by Apaleo allowed McDreams to build a modern, composable tech stack, integrating key partners like LIKE MAGIC to introduce new property management tools and a digital guest journey. This provided a more personalized customer experience through automation and reduced reliance on staff. As a result, Apaleo's platform is supporting the hotel group's plan to double its footprint in the next five years by making its already lean operations even more efficient.

McDreams Hotels