Case Study: b_smart achieves scalable growth and automation with Apaleo

b_smart scales to 65+ properties with Apaleo and automates payments in seconds

b_smart, a forward-thinking hotel group and service provider with over 65 properties, faced challenges with a legacy property management system that was inflexible, lacked automation, and hindered its growth. Their specific pain points included manual payment workflows, static pricing that missed revenue opportunities, and a fragmented digital guest journey that created high staff workload.

By switching to the Apaleo platform and integrating apps like Apaleo Pay, RoomPriceGenie, and straiv, b_smart automated its operations. Apaleo's solution streamlined payment processing, enabled dynamic pricing, and created a seamless digital guest experience. The results included a drastic reduction in manual tasks, such as cutting a 3-minute booking step to seconds and sending cancellation confirmations automatically in 30 seconds, leading to greater efficiency, increased revenue, and a scalable foundation for future growth.

B_smart