Case Study: Yeo Valley Organic boosts loyalty engagement with Apadmi's mobile app

Yeo Valley Organic launches loyalty app with Apadmi for 1.2M registered users

Yeo Valley Organic, a major UK organic dairy brand, faced the challenge of modernizing its long-standing "Yeokens" loyalty program. The existing web-based platform was cumbersome for its 1.2 million users, requiring manual code entry and failing to provide a frictionless, mobile-first experience that could deepen customer engagement. They partnered with the vendor Apadmi to build a new mobile app to address this.

Apadmi designed and launched a dual-platform iOS and Android app that integrated six technology partners into a seamless loyalty ecosystem. The solution featured instant QR scanning, gamified rewards, push notifications, and in-app vouchers to create a habit-forming user experience. The results were immediate, with the app launching to a 4.5-star rating. It successfully transformed the program for Yeo Valley's 400,000+ active participants, providing a direct channel to their most loyal customers and significantly reducing participation barriers.

Yeo Valley Organic