Case Study: The Guardian transforms citizen journalism with Apadmi’s Guardian Witness app

Transforming citizen journalism into mobile, high-quality global reporting

The Guardian worked with Apadmi to create the Guardian Witness app, aiming to harness user-generated content and give readers a mobile platform to produce citizen journalism. Their challenge was to let people on the scene upload articles, video, audio, and photos quickly, while still maintaining the high editorial standards expected of a major news outlet.

Apadmi delivered a mobile app that let the public submit content from anywhere in the world, while Guardian editors reviewed, curated, and published stories and could also set assignments for contributors. The solution helped The Guardian generate more than 80,000 published stories, achieve over 1 million downloads, and win three major awards, including Best Consumer App and Innovation of the Year.

The Guardian

Wendy Orr

Senior Product Manager