Case Study: The Very Group accelerates mobile delivery and launches loyalty features with Apadmi

The Very Group builds a research-led loyalty app with Apadmi across iOS and Android

The Very Group, a major British multi-brand online retailer, partnered with mobile app development specialist Apadmi to expand its mobile capabilities and accelerate the evolution of its app experience. The challenge was to support the continued delivery of its app while building internal engineering capability.

Apadmi embedded engineers and testers to work alongside The Very Group's teams, first building a test automation suite to increase release confidence and speed. Subsequently, Apadmi created a new customer loyalty proposition by conducting extensive research and then developing and launching the research-backed features across iOS and Android. The collaboration provided clear visibility and outstanding expertise, with the Head of Technology reporting that the feedback was all positive and that Apadmi produced good results.

The Very Group