Case Study: Range Rover Evoque engages global journalists with an immersive app from Apadmi

Supporting a global car launch with an immersive, mobile environment for journalists

Apadmi worked with Range Rover Evoque, through Land Rover Jaguar and design agency RARE, to create a mobile solution for a global media launch of the new Evoque. The challenge was to give more than 700 international journalists an engaging way to explore the car’s features, engineering, and technology during a two-day press event.

Apadmi delivered a magazine-style iPad app with more than 20 interactive pages, six main sections, an interactive map, and over 160 movies, all in nine languages. The app supported the launch across press events and car shows worldwide, helped showcase the Evoque to 700+ journalists, and was successful enough to lead to a second app for the sales team to present luxury, quality, case studies, testimonials, and customization options.

Range Rover Evoque