Case Study: BBC personalises music streaming for 3 million users with Apadmi

Personalising and streamlining the music experience of over 3 million people

BBC wanted to bring its vast music audio content together in one mobile experience, making it easier for listeners to revisit live performances, interviews, and other favorite moments from the BBC. Apadmi partnered with the BBC to create the BBC Music app, a highly interactive platform that unified content from across BBC audio and offered a better way for users to browse, search, and listen on mobile.

Apadmi designed and built features including weekly content curation, access to an archive of performances, the Find a Track tool, playlist creation in My Tracks, and exports to Apple Music, Spotify, and YouTube. The BBC Music app has surpassed 3 million downloads, helping users discover content they may have missed and benefiting from ongoing UX, UI, search, and recommendation improvements from Apadmi.

BBC