Case Study: Keells digitises retail loyalty for millions with Apadmi’s Nexus app

Keells reaches #1 shopping app for 3 weeks with Apadmi

Keells, a major supermarket chain in Sri Lanka, faced the challenge of modernizing its long-standing Nexus Rewards loyalty program. While the program had over two million members and strong brand trust, its digital experience had not kept pace with accelerating smartphone adoption. Keells needed a seamless mobile app to make loyalty effortless for its customers and partnered with Apadmi to build it.

Apadmi developed a mobile app focused on a personal and useful experience, enabling customers to track points in real-time, access deals, and use a QR code at checkout. The solution was built on Salesforce for scale. The results were immediate, with the app becoming the #1 shopping app in Sri Lanka for three weeks and achieving 400,000 downloads in its first three months. It also maintains a high 4.6-star average rating and an 80% onboarding completion rate, demonstrating its significant impact.

Keells