Case Study: iD Mobile improves self-service and customer experience with Apadmi

iD Mobile boosts app rating to 4.8* with Apadmi

iD Mobile, a leading Mobile Virtual Network Operator (MVNO), partnered with Apadmi to overcome a significant digital challenge. Their existing mobile app was built on an outdated platform that lacked analytics, modern infrastructure, and self-service capabilities, which had become a barrier to the company's growth and was limiting the customer experience.

Apadmi rebuilt the app natively for iOS and Android and created a self-care web application using an API-driven architecture. This new, scalable platform introduced features like personalized upgrade recommendations and improved reliability. As a result, the app's rating soared from 2.3 to 4.8 stars, and there was a 49% reduction in app-specific customer contact within 12 months, enabling 2 million subscribers to self-serve.

iD Mobile