Case Study: Footasylum achieves higher conversions and revenue growth with Apadmi

Footasylum boosts app revenue share by 25% with Apadmi

Footasylum, a leading UK fashion retailer, needed to modernize its mobile app to better connect with its Gen-Z audience and drive growth. Their previous app had performance limitations, lacked flexibility for personalization, and could not support their ambitions for loyalty mechanics or rapid response to trends. They selected the vendor Apadmi for its retail expertise and end-to-end product transformation services.

Apadmi rebuilt the app on a modern, scalable architecture, integrating best-in-class platforms like Braze and Talon.One for personalization and loyalty. The solution included a native checkout, a new rewards program, and exclusive content. The results were immediate and sustained: conversion rates increased by 77% at launch and 39% year-on-year, app revenue share grew, and uninstalls dropped by 60%. The app generated a full return on investment within the first month and continues to drive significant revenue growth for Footasylum.

Footasylum