Case Study: Co-op boosts member engagement with Apadmi's mobile membership app

Empowering members and boosting engagement through mobile

Apadmi worked with Co-op, one of the UK’s biggest retailers, after members said they wanted a better way to manage their membership on mobile. Co-op needed a digital experience that would let members keep a card on their phone, access loyalty benefits, and view transaction history in one place.

Apadmi built the Co-op Membership app for iOS and Android, integrating it with legacy systems and creating a simple UX for digital cards, transaction history, local cause selection, and digital offers. The app launched in beta, was refined over 12 months, and then rolled out to the wider membership base in September 2019, improving engagement and giving Co-op a platform for future features such as AI-driven offer recommendations.

Co-op