Case Study: Dunnes Stores achieves Ireland’s leading loyalty app with Apadmi

Dunnes Stores launches Ireland’s #1 loyalty app with Apadmi and 50K+ reviews

Dunnes Stores, Ireland's largest grocery retailer, faced the challenge of modernizing its paper-based VALUEclub loyalty scheme to meet rising customer expectations for mobile convenience, reduce operational costs, and attract a younger demographic. They partnered with the vendor Apadmi to define and deliver a digital solution.

Apadmi designed and built a secure native mobile app that digitized all vouchers and points, integrating it with Dunnes' systems via Microsoft Azure. The solution included biometric login for ease of use and created a new direct marketing channel. The app became the most downloaded in Ireland for its first month, achieving a 4.8-star rating from over 50,000 reviews. It delivered significant operational cost savings by eliminating printed vouchers and has since evolved into the primary digital platform for the retailer.

Dunnes Stores