Case Study: Lexus digitises global showroom sales with Apadmi's Lexus IS Series App

Digitising Lexus' promotional content across global showrooms

Apadmi worked with Lexus to digitise its global showroom sales materials and replace paper brochures for the launch of the Lexus IS model. Lexus needed a premium, interactive mobile sales tool that could help its team explain complex features clearly, adapt specifications live in front of customers, and work across multiple countries and languages.

Apadmi delivered the Lexus IS Series App, featuring an interactive 360-degree car view, configurable colours, wheels and extras, offline capability, and real-time CMS data integration for pricing and content updates. The app launched in 35 countries and was configured for 27 languages, and its success led Lexus to commission Apadmi to build a second app showcasing additional interactive videos of the IS model.

Lexus