Case Study: Co-op strengthens member loyalty with Apadmi’s mobile membership app

Co-op grows weekly active members to 1.4M with Apadmi

Co-op, a major UK retailer and member-owned organization, faced the challenge of digitizing its loyalty program for over 7 million members. They needed to bring the meaningful membership experience to mobile to deepen engagement and create a direct communication channel. They partnered with the vendor Apadmi for comprehensive mobile product strategy, design, and engineering services to build a new membership app.

Apadmi implemented a fully mobilized membership experience through iterative design, development, and testing. The solution included a digital membership card, personalised offers, cause donations, and later, features like in-app games and Google Wallet integration. This partnership with Apadmi delivered significant results, including over 5 million cumulative downloads, 1.4 million weekly active users, and £100 million donated to community causes. The app achieved a top iOS category rank and some of the strongest stability metrics in UK retail.

Co-op