Case Study: Thomas Cook enhances the holiday experience with Apadmi’s onboard app

Bringing traditional in-flight literature into the digital age with interactive media

Thomas Cook partnered with Apadmi to modernize its printed in-flight brochures and travel literature. The challenge was to make these materials more engaging and available to customers before they reached the airport, while improving the overall travel experience through a digital magazine-style product.

Apadmi built the Thomas Cook Onboard App, a multi-platform digital magazine that let travelers browse brochures in advance and interact with videos, animations, and shopping content, with all content downloaded ahead of time for offline use. The solution helped Thomas Cook reach more than 6 million holidaymakers across 28,000 flights to over 60 countries in 2013, giving customers access to services earlier and helping them start their holiday sooner.

Thomas Cook