Case Study: Selfie Guide helps users capture the perfect selfie with Apadmi

All the tools of a professional photographer in one sleek and simplistic mobile app

Selfie Guide, founded by professional photographer Sharon Latham and backed by England footballer Joe Hart, wanted to help people take better selfies at iconic locations around the world. With many users struggling with poor angles and lighting, the company partnered with Apadmi to turn the idea into a mobile app concept, branding, and product strategy.

Apadmi delivered the full Selfie Guide app, including design, development, testing, app store submission, and optimization. The app lets users choose a location, get directions to the best selfie spot, apply overlays and filters, and share their photos on social media; it launched in September 2017 and earned strong reviews on both iOS and Android, with 22 global locations available.

Selfie Guide

Sharon Latham

Owner