Case Study: Morgan Motor Company delivers an immersive Supersport configurator with Apache

Morgan Motor Company launches seamless 3D Supersport configurator with Apache on desktop and mobile

Morgan Motor Company, an iconic British motor car manufacturer, faced the challenge of creating an online configurator for its Supersport model that would deliver a highly immersive 3D experience. The solution needed to work seamlessly on both desktop and mobile browsers without requiring users to download specialist apps or plugins. Apache was tasked with developing this configurator.

Apache implemented its solution using the Wonderland Engine platform, which was specifically designed to deliver high-fidelity 3D on the web without the lag and high costs of other methods. The result was a world-class configurator that allows customers to personalize their dream car via a seamless experience on any device. The CMO of Morgan Motor Company praised the partnership with Apache, calling the final product a world-class configurator built on trust.

Morgan Motor Company