Case Study: Taste Twelve achieves massive in-store brand awareness with AOpen's Digital Engine

Taste Twelve - Customer Case Study

Taste Twelve produces curated restaurant guide books that include gift certificates and aims to connect food lovers with unique dining experiences across German cities. To draw attention to this concept in retail environments, the brand needed an eye-catching in-store promotion that would clearly showcase the books and their value proposition.

Using AOPEN’s Digital Engine, an In-Store Showcase with a transparent display presented dynamic graphics over the physical books, creating a compelling product presentation. Installed near the entrance over the Christmas period, the display drove a marked increase in brand awareness and received very positive feedback from shoppers and store staff during the three-month campaign.

Taste Twelve