Case Study: National Donut Chain achieves increased sales and enhanced customer experience with AOpen nTAKE digital menu boards

National Donut Chain goes digital with their menu board

A national donut chain partnered with AOPEN to modernize the menu experience at a new store location. Facing over 60 SKUs and static printed boards that were costly and slow to update, the retailer needed a branded solution that enabled daily content changes, easy promotions, and a clear return on investment.

They deployed AOPEN’s nTAKE digital menu board—three 42" screens driven by a single media player—mirroring the corporate look while adding dynamic, real‑time sections for pricing, promotions and video. Centralized updates eliminated printing/shipping costs and sped rollouts; stores reported higher customer engagement, frequent positive feedback, and increased sales—particularly beverages promoted with video.